Music in Online - Music Branding Like A Dealazer! |
Posted: February 21, 2020 |
The best way to go about marketing your music online is to work out a simple plan and then stick with it every day. This will build momentum and over time you will have more fans than you ever thought possible. Most musicians try loads of different music branding tactics when they first start out. From ads on Google to spamming people on MySpace, but because they don't get overnight success (or even success in a few weeks) they think it's all broken and move onto something else. This is where you need to be clever and think like Dealazer because there is a secret that EVERYONE is missing... The big secret that successful music marketers know is that creating momentum is all about consistent daily effort and with that Dealazer mindset you can make absolutely any promotional method work. With that in mind I want to give you a checklist for your new marketing your music online mindset: The music is most important - spend 80% of your time making the best music you can and then add a little marketing. This will be the Tell me if this has ever happened to you. You're at a red light. Boom! It turns green. But the cars to the right and left of you aren't moving. Maybe the drivers are distracted by their cell phones or something. You know the light's green and you know green means go, but you hesitate to step on the gas for a few seconds because no one else is moving. Why do you do that? Why do you go against your brain? Because you're human. You're a social animal. And doing what everyone else is doing can sometimes keep you out of trouble. Maybe there's a song coming the other way that you can't see and they can. If everyone else is doing something, there must be a good reason, right? Music brand, including musical brands, spread through the vehicle of emotion; through the psychological connections, people develop with one another. And people get emotional about things they like. And the way to make people like something is by surrounding it with compelling stories, ideas, and visuals that make people feel something rather than nothing. As the old saying goes, it's better to be hated by a few than ignored by everyone. It's why you can't just make beats in your basement and get rich. You have to create a story around the music. Historically, you had two venues to create the story around your music: live performances and the press (TV, magazines, radio, etc). Now the press has been largely replaced by digital. It's a place where stories can spread like a wildfire...if they're good. Have you noticed how almost nobody leaves comments about individual musical tracks? You see all these sites that allow fans to leave comments about songs. Almost nobody does. People do leave comments about photos and blog posts, though. Because those things provide context...about a place and a time. They communicate a story. If you can create a story around your musical brand that gets a few people believing, then they'll talk to their network. And that's how world-class corporate and personal brands get started these days.
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